Address:
1239 Siping Road
Shanghai 200092,
China
Tel: 6598 2011
Fax: 6598 3540
CopyRight 2014
TONGJI-ESCP
Tongji University

The General Management Programme for a 360° vision

 


 

Managing People and Organizations

An introduction to motivational and communication techniques, the development and understanding of successful work teams, how to handle the concepts of power and influence, and – most importantly – how to analyze your own behavior within the workplace to achieve managerial success.

Marketing

Looking at Marketing both as a science, with specific techniques and methodologies, and as an art, drawing on creativity to set a brand aside from its competitors.

Cost Accounting and Management Control

Analysis of Cost Accounting and Control Systems, covering the Management Control process, the Balanced Scorecard approach, and the building of performance modules to enable you to implement the methods needed to improve your company’s strategy. 

Supply Chain Management

Introduction to the main operational issues faced by companies in a highly competitive environment, as well as the major approaches and tools for operational performance and continuous improvement: accelerating the value stream and the analysis of performance management, from strategic issues to action plan deployment.

International Business Law

Understanding the essential aspects of the world’s major legal systems, taking in the primary sources of law and the different court procedures to identify the critical issues when contracting international business activities.

Corporate Strategy

Introduction to and in-depth analysis of the environment, resources and competences, expectations and purposes of a company’s strategic position.

Managerial Economics

Business models evaluation, looking at the tools and related concepts needed to analyze the market and understand how macro and micro economics impact your industry — and your business.

Financial Accounting

Understanding financial statement analysis, amortisation and depreciation, inventories and business combinations.

Corporate Finance

Understanding the relationship between financial management and other areas of business administration: stocks and bonds, sources of value creation, long term financial planning and mergers and acquisitions.