Human beings are moving towards the fourth economic tide, a new economic era featured with creativity, culture, tradition inheritance and environmental protection. We are also witnessing the rise of value-driven marketing 3.0, in which enterprises are turning from a consumer-based business to the humanism-concerned era.
This lecture will share with the participants many classic cases of traditional brands, such as Gucci’s 50% price-cut, the attraction of Apple’s products to consumers and so on, to elaborate how the brand bring the unexpected premium to the enterprises and the charm to the consumers.
Meanwhile, the speaker is going to make analysis and comments of the current popular marketing case from the perspective of the brand, such as the brand strategy of the super group tour to France by Tiens, the marketing and operations strategies of Uber and etc.
By key-content sharing, on-site interaction and case review, let’s enjoy a magical journey of brand building.
The speaker: Xu Hua
Alumni of PT2 SIMBA Tongji University
Chairman of Eightcircles Consulting Ltd, Shanghai
Time: 7:00-8:30 p.m. July 3, 2015 (Friday)
Location: A301, Sino-French Center, Tongji University, Siping Road 1239, Shanghai